Advertising Market Insights: Evolving Consumer Engagement Models

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2025-11-19 10:27:17

One of the most dynamic and rapidly expanding frontiers in the modern media landscape is the explosive growth of Connected TV (CTV) advertising, a trend that is fundamentally reshaping how brands approach video advertising. A market analysis focused on this emerging channel within the broader Advertising Market identifies CTV as the fastest-growing segment of digital ad spend. CTV...

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