The inflight advertising market, as analysed by MRFR, is showing a steady expansion driven by rising airline passenger traffic and enhanced in-flight advertising channels. According to MRFR, the global market for inflight advertising was valued at USD 1,448.66 million in 2024 and is projected to grow to USD 2,993.34 million by 2035 — yielding a compound annual growth rate (CAGR) of approximately 6.82% from 2025 to 2035.

This growth rate reflects the fact that airlines and advertisers are recognising the cabin environment as a “captive audience” medium, and are investing in digital displays, seat-back screens, in-flight magazine advertising, overhead bin wraps, and other formats. MRFR notes that one of the key growth drivers is the increasing passenger volumes globally — as lower fares, improving connectivity and rising disposable incomes push more people to fly, the available audience for in-flight advertising expands.

In addition to raw passenger growth, the shift in advertising medium is contributing to higher value per seat for advertisers. MRFR points out that display systems (digital screens) have emerged as a prominent product segment, providing dynamic and targeted content rather than static ads.

On the aircraft-type front, MRFR highlights that the passenger Inflight Advertising Market Share (when compared to business aircraft). The reason: passenger flights carry far greater volumes of travellers, thereby offering larger scale for onboard advertising. The report indicates the passenger aircraft segment is expected to exhibit a stronger CAGR over the forecast period.

Nevertheless, the growth is not uniform globally. MRFR’s press release shows that the market was valued at USD 1,360.67 million in 2023 and is expected to achieve USD 2,458.95 million by 2032, with a CAGR of 6.8% from 2024 to 2032. The longer-term projection to 2035 (USD 2,993.34 million) extends the horizon further and supports the view of sustained but moderate growth.

From a stakeholder’s viewpoint, this growth suggests that airlines, cabin-advertising service providers and brands can expect expanding opportunities — especially those who invest early in digital / interactive formats and partner with carriers that have strong passenger growth. It also signals that while the market is growing, it’s not accelerating at double-digit speeds — so efficiency, targeting and innovation will matter in capturing meaningful share.

In summary, the MRFR data illustrate a healthy growth trajectory for the inflight advertising market: near USD 1.45 billion in 2024, aiming toward almost USD 3 billion by 2035, underpinned by a ~6.8% CAGR. For companies operating in or entering this space, the message is clear: growth is steady, but expectations must be aligned with modest annual gains rather than explosive expansion.